How do you make your AirBnB listing stand out from the crowd?
You have invested good money to set up your room to be listed on Airbnb. Like any business where you have invested money you also need to invest energy and effort. All successful hospitality businesses who stand out from the crowd have marketing strategies beyond simply listing their property on platforms. Why would you think that your business should be different? However, this entails understanding how marketing for an online business works. And its not as difficult as you think. If you are not yet an AirBnB host and interested in making money from that investment property or spare room in your house, click HERE.
Now I know your first response is: “But that’s exactly why I went with Airbnb, so that they could take care of all the marketing.” Unfortunately, business is not that easy. You know how difficult it is to get ranked at the top of a listing on Airbnb. The competition is tough, and it is very difficult to climb up that listing. This is why you need to view your investment as a proper business and have a proper Airbnb marketing strategy. The best part is that you can build this strategy around something that you have a passion for. No matter what your passion: cycling, cooking, running, photography, travel, décor, music etc – you can build a successful strategy around this passion.
Normal tips for an AirBnB host
There are several blogs out there advising Airbnb hosts how to promote their listing outside the Airbnb platform. They all confirm that if you want to reach a wider audience you need to look beyond the Airbnb platform. They advise you to go social and register with platforms like Facebook and Instagram, to start using the right hashtags and location tags. This is good advice until you read the next blog. Each blog will have a list of ten, eight or five tips for an Airbnb host. And this is where it becomes confusing and you are not sure who to follow. As a qualified mentor I can tell you that you cannot put together a successful business strategy through reading a thousand-word blog or two. I’m not going to give you list of things that you must do like:
- make sure you get a review from your clients or
- work with a blogger etc…
I’m not going to tell you that you must give your clients a great travel experience to get a higher ranking from Airbnb’s algorithm. You know all of this.
I’m here to help you put in place a proper online strategy, built around your passion. This will make a significant difference to helping you grow a successful business, thereby ensuring a good return on your investment into Airbnb. If you are serious about making money while nurturing your passion, then read on.
Marketing for an online business
Since you are part of Airbnb, which is an online business, it makes sense that you leverage the power of online marketing to make your business stand out and attract more customers. The core to any successful online business is a good website. Your other social media channels like Facebook, Instagram and Pinterest are built around a good website. Now before you say, “This is too much for me” or “I can’t do this” I will really encourage you to read through to the end before making up your mind. If you want to stand out from your competition you need to take control of your online presence. If you don’t someone is going to disrupt you the same way Airbnb disrupted the hospitality space.
Setting up your own website to host your room or apartment is not as difficult as you think, I promise. I’m not talking about paying someone to set up a stock standard guesthouse type website either. There is very little differentiation in these and they tend to all look the same. I’m talking about a website that combines your accommodation offering with your passion. The content for your website is produced by you and any booking request is referred to the AirBnB website.
This however is where it becomes interesting. Travelers who share the same passion as you, be that running, cooking, cycling, photography, gardening, vintage records etc, will be gravitating towards your establishment because there is a common interest. Now you can talk about giving your customer a great travel experience as their stay is associated with their passion. You will definitely have something to talk about with your customer. For those hosts who are not present the passion can be displayed in the form of books, photographs, music, décor, magazines etc. Imagine your customer has a passion for LP records and they see this pic on your website. Where do you think they will want to stay?
Increasing your revenue streams
The great thing about setting up your own niche website is that it opens up another channel for generating revenue. Welcome to the world of affiliate marketing. If your passion is health and fitness you will be writing blogs and reviews on health and fitness. People with a similar interest will be reading these blogs and reviews. You can be reviewing anything from the latest gym wear, to running shoes, to heart rate monitors. When someone likes your review and they click on a link they get sent to retailer like Amazon and if they purchase the product or any other product you get a commission. This is the world of affiliate marketing and it is a huge industry. The US affiliate marketing spending increases annually by 10.1% and it’s expected to reach $6.8 billion by 2020. You can be part of this phenomenal industry while marketing your Airbnb room.
Can you picture your website? I hope I have you excited.
So imagine your passion is guitars and you have a room on AirBnB in NYC. This could be your website below. A culmination of your passion with your AirBnB offering with an additional revenue stream from sales related to anything to do with guitars. It is uniquely YOU. You will not look like any other standard guesthouse site. An opportunity to express yourself, differentiate your AirBnB and to increase your revenue stream.
Sample website for AirBnB listing in NYC:
Setting up this website took me literally an hour. And believe me when I say you can do the same. So how are you going to achieve this?
Introducing Wealthy Affiliate
Wealthy Affiliate is an online business platform that provides you with everything you need to understand, create, grow and manage your online business and visibility. It has in excess of 850,000 members that have formed a strong community of people who really care about helping each other.
There are many reasons for me recommending Wealthy Affiliate, but I will just highlight a few here.
The first reason is that you can join for free. Yes, you read correct. A Wealthy Affiliate starter membership allows you to check out the platform and see if it is for you. You do not need any credit card details or any other gimmick that is going to lock you in. There is absolutely no risk when signing up as a free member.
The second reason is that it has a phenomenal training program that takes you step by step through the process of setting up a website and understanding affiliate marketing. You will literally have your website up and running in a few days. If you are really serious about starting an online business I would recommend that you take off a couple of days or a long weekend and immerse yourself in the free membership for four to five days. You will be absolutely amazed at how much you will learn and how quickly you can get an actual website up and running.
The Wealthy Affiliate platform will take you through all the stages of understanding online marketing including social media platforms like Instagram and Facebook. The platform also includes JAAXY, a Search Engine Optimization(SEO) tool that is critical for any successful online business. By undergoing the Wealthy Affiliate training, you will have a thorough understanding of SEO, what it is, how it works and how you can leverage it most effectively drive traffic to your website.
In my view Wealthy Affiliate is the best all-encompassing platform for learning about online businesses. You will be skilled up to differentiate your offering from your competition and you will be better prepared for disruption that could impact your investment. For further information you can read our latest 2019 Wealthy Affiliate review and get further details on how to sign up for free. By following the link you will also get access to very a special bonus that I am offering my readers.
Looking forward to hear your thoughts or your own experience with Affiliate Marketing.